MULTILINGUAL SEARCH ENGINE MARKETING

BENEFITS

• Targeted and fully managed, the program frees you from the cost and complexity of setting up and managing international search
• It delivers the opportunity to increase your destination’s brand awareness internationally
• Keywords and ad copy developed by SEM experts after researching what will make your program most successful
• Receive more qualified international referrals since ads are in native languages, as well as content on your landing page(s).
• Program costs are reasonable for both you and your co-op partners, paying only for click-through referrals

STEPS

• Determine your SEM investment level
• Select target countries and budget allocations (e.g. France, Italy, Saudi Arabia, The UAE, Australia, Brazil, Canada, Germany, Japan, China, Mexico, etc...)
• Develop a high-impact SEM ad message and landing page that can be destination focused or a co-op among industry partners.
• Multilingual SEM can assist in the creation
• We will localize your message with native speakers, rather than just translating it

COST & CONDITIONS

• Pay-per-click media is demand-based and varies by country and keyword selection
• Each campaign requires a minimum $10,000 investment ($5,000 per interest pillar, per target country, for each campaign)
• Efforts in Asian countries require additional planning and adherence to special requirements

LANDING PAGE OPTIONS

Multilingual SEM creates multilingual landing pages and complete websites at no additional cost. Our designers and developers will customize and localize the landing page(s) and ensure requirements are met.